Politis Communications » White Papers

Politis PR Tip #56: Contact Info on Each Page

David — Mon, 21 Dec 2009 19:58:41 +0000

If you print publicity materials — news releases, fact sheets, biographies, backgrounders, etc. — make sure every sheet includes 24X7X365 contact info.

Make it easy on your readers. Include

Your name,
Company name,
Phone number(s), and
Email address

on every page.

That way, no one will have to look very hard (or far) to know how to get in touch with you.

Politis PR Tip #54: Printed Press Materials Still Matter

David — Sat, 19 Dec 2009 23:59:14 +0000

Everything I wrote in “Politis PR Tip #53: Printed News Releases Still Matter” applies to every other piece of public relations information/material you can think of:

Company Facts Sheets,
Product/Service Facts Sheets,
Company Backgrounders,
Product/Service Backgrounders,
White Papers,
Industry Overviews,
Bios,
Spec Sheets,
Q&As (Question & Answer documents),
FAQs (Frequently Asked Question documents),
Company Histories,
Timelines,
PowerPoint Presentations,
Financial Tables,
and more.

For all of the occasions/events/venues listed in Tip #53, and for all the same reasons, printed press materials still matter.

Politis PR Tip #3: 24X7 Contact Info is a Must

David — Sat, 04 Apr 2009 18:23:36 +0000

Public Relations Tips — Tip No. 3:

If you work in public relations and do NOT include some form of around-the-clock contact information on every PR document you distribute to journalists, you are a fool.

What am I talking about? Just about anything, such as:

Press releases.
News briefs.
Media alerts.
Fact sheets.
FAQs.
Q&As.
White Papers.
Industry Overviews.
Biographies.
Photos.
Graphic Images.
Business Cards.
News Releases.
Websites.
Etc., etc., etc.

If a journalist is on deadline and he or she cannot reach you to get that one bit of information they need for their story, you’re screwed. Chances are that journalist will delete your client’s or company’s info from their copy, curse your name, and move on to someone else.

Me? My cell number goes on every PR document we publish with my name on it. EVERY ONE.

I have a nearly limitless supply of both cellular minutes and text message usage each month, and I ALWAYS want to make sure a reporter can contact me on their schedule, not mine.

For the record, my cell number is 556-8184 within the 801 area code. (And I only wrote it that way so automated software bots wouldn’t copy it off this page.)