Finally, with the formal universal launch last week of “Twitter Lists” on Twitter, there is a new tool available for the enterprising PR professional to identify the best journalist for a particular story idea.
Specifically, it is now possible to use a search engine to find lists of journalists on Twitter that others have already assembled.
For [...]

If you’ve decided to use Twitter as one of the tools in your PR toolkit, good for you.
If so, you should definitely check out MediaOnTwitter.
Although it’s one of several online lists/of journalists on Twitter available on the Web, MediaOnTwitter has more than 1,200 journalists listed, making it (in my opinion), one of the best lists [...]

If you can identify a journalist who is using Twitter, chances are you can begin to get an idea of the topics that are of particular interest to that journo.
For example, while preparing to launch Schwinn’s new Tailwind electric bicycle at the 2009 Consumer Electronics Show, we used Twitter to find and identify journalists at [...]

In today’s hyper-connected world, what with email, Twitter accounts, Facebook pages, LinkedIn profiles and other social media & social networking sites/services, it’s easy to get all caught up in developing a tech-only approach to working with journalists.
Sometimes, however, the best thing for a PR professional to do is to pick-up the phone and call that reporter.
It’s [...]

You can call it Web 2.0 or the Next Generation Internet; I don’t really care.
But you need to use social media and/or social networking tools, services and platforms in your public relations, marketing communications and investor relations efforts. (And that means both for your company/clients, as well as for you personally.)
We recommend you do the following:

Create [...]