Public Relations Tips — Tip No. 85:
Is your product

The first,
The fastest,
The biggest,
The best, or
The smallest?

If so, you’ve got uniqueness and uniqueness is something journalists L – O – V – E!!!
Take the example of the eneloop bicycle from SANYO.
A multi-billion-dollar electronics and technology company based in Japan, SANYO has actually been making and selling electric bicycles [...]

PUBLIC RELATIONS TIPS — TIP NO. 68:
If you’re at a trade show or other major event where there are a number of journalists meeting with lots of companies, consider using your business card to your advantage. How?
Use the back of your business card as a miniature billboard to help remind journalists what you discussed during [...]

As the last few public relations tips have suggested, even in today’s digital media world, there’s still a need for physical press kits.
In other words, chances are you’ll still need printed PR materials. And if that’s the case, then you need to keep all those publicity materials — the releases, Fact Sheets, backgrounders, bios, etc. [...]

In spite of the fact that the entire public relations / marketing communications world is going digital, there are still occasions where printed news releases still matter.
In fact, not only do printed press releases still matter, in some cases they are absolutely crucial.
Occasions (and venues) where printed news releases are still valuable include

Press conferences,
Trade shows,
Industry [...]

PUBLIC RELATIONS TIPS — TIP NO. 21:
If you’re not doing so already, you should meet with journalists, analysts and bloggers at trade shows and conferences.
The larger the event, the more journalists likely to be on hand. That spells an opportunity for you to conduct pre-scheduled and impromptu media interviews and briefings at your booth.
I’ve found there are [...]