Although I (David Politis) have been providing professional public relations services for more than 25 years, I also labored for 10+ years as a self-syndicated columnist writing “Utah Tech Watch,” which was carried weekly by the Daily Herald (in Provo, Utah), the Deseret News and The Enterprise (both in Salt Lake City).
I bring up my [...]
You’d think that crafting a Yes-No question in a questionnaire would be easy, right? Well, not really.
Think about it: Have you ever been asked a Yes/No question and realized that your true answer should be
I Don’t Know / Undecided, or
Maybe, or
Does Not Apply?
When writing simple Yes or No questions in a research study, we recommend [...]
If you want to generate positive media relations results, then you need to “become” an expert in your particular field of choice.
[NOTE: When I use the words "you" or "your" in this Tip, the advice also applies to positioning your boss, client or colleague as an expert too.]
If you are selling/marketing products or services with any [...]
You can call it Web 2.0 or the Next Generation Internet; I don’t really care.
But you need to use social media and/or social networking tools, services and platforms in your public relations, marketing communications and investor relations efforts. (And that means both for your company/clients, as well as for you personally.)
We recommend you do the following:
Create [...]
One key trick to being successful at media relations is to make sure you divide editorial contact databases into smaller segments. These can/should be based upon
beats covered (new products, sports, health, etc.),
title (reporter, reviewer, feature writer, etc.),
geography (city, state, region, country),
industry focus (personal computers, legal, athletics, women’s issues, etc.),
media type (newspaper, online only, television, radio, [...]
Venture capitalists call it the “elevator pitch.”
Simply put, creating an elevator pitch means that you can explain what your product or service does in 30 seconds or less. When done, you should be able to do this in a way so your grandma will understand what the heck you’re talking about.
If not, you should go [...]