Last tip I wrote about the need to focus the right story idea on the right journalist.
In fairness, however, I might have gotten a bit in front of myself. Maybe the first thing a public relations practitioner needs to figure out when it comes to story pitching and placement is to identify the right media [...]
Want to land a story in your favorite media outlet? Make sure you focus your pitch on the right journalist (or producer) for the story.
For example, if you’re going to run a story idea by Brice Wallace of the Deseret News, you better have a business angle for your pitch.
Conversely, if you’re working on an [...]
PUBLIC RELATIONS TIPS — TIP NO. 15:
For the record, it’s NOT enough to identify the best or right media outlet for a story idea.
You also have to identify the right journalist too.
That may be a
reporter,
editor,
producer,
anchor, or
blogger.
It might even be an editorial assistant. (And yes, I am absolutely serious about this last suggestion.)
How will you [...]
PUBLIC RELATIONS TIPS — TIP NO. 14:
It should be clear to everyone in the public relations/marketing communications industries that the publishing capabilities afforded by the Internet/Web have created a lot of pressure on traditional, mainstream media outlets, as shown by the ongoing of layoffs in the MSM world.
Notwithstanding such pressure, as well as the ongoing [...]
Public Relations Tips — Tip No. 5:
When emailing a journalist, blogger or analyst, never, never, never send an attachment with your email — EVER!
The one exception to this rule is IF you have been given permission in advance to attach a file to your email, then go ahead and send the attachment.
Beyond that? Never! Never! Never!
Public Relations Tips — Tip No. 4:
When you call journalists (after introducing yourself and who you represent), the first words out of your mouth need to be
Are you on deadline?
The truth of the matter is that journalists are always on deadline, but even more so today with the advent of online publishing systems.
Not being courteous enough to [...]