Every company, from time to time, will face a crisis (some will face many). The magnitude, scope and effects of the crisis depend on a number of factors. Although crisis management should be a proactive activity involving environmental scanning and monitoring, from time to time there arise crises that require additional planning, resourcesA successful crisis communications response will take into account all available and pertinent information in order to formulate a successful plan that will best benefit the parties involvoed. Knowing what questions to ask is an important part of the crisis communications services offered by Politis Communications.