Savvy public relations professionals learn how to leverage everything at their disposal to their employer’s or client’s benefit.
One such way to do this is to keep an eye out for emerging trends that you can hook your employer’s or client’s products/services to. You can call it bandwagon-jumping if you’d like, but in my book, if [...]

According to Professor Rulon L. Bradley, Ph.D. (my 1st public relations counsellor at Brigham Young University), the most important skill I would learn in BYU’s PR program was writing.
“As a professional, 70 percent of your time will be spent writing,” Dr. Bradley used to say.
Back then I thought he was nuts. Today? I’m not so sure.
I [...]

If you’re having difficulty reaching a journalist, here’s a suggestion:
Sometimes it’s better to try calling journalists at the very beginning or very end of a day.
Try it sometimes.
= = = = = = = = = = = = = = = = = = = =
BONUS TIP:
This suggestion often works for trying to catch anyone [...]

If you handle public relations or investor relations for (or with) a publicly traded company, this tip will serve as merely a reminder.
However, if you’re new to the IR world, please note that before sending out a news release for a publicly traded company you need to send an advance copy of your release to [...]

Clearly, if you need to “tell” readers there is more to come on a subsequent page in a public relations document (see “Politis PR Tip #73: Use ‘More’ at Bottom of Multi-page Documents,” you also need to tell readers that they’ve reached the end of the document.
The best way to do this is putting the [...]

If you are writing or producing a public relations document more than one page long (such as a news release, backgrounder or White Paper), please use the term “more” at the bottom of each page. This tells the reader there is additional information to follow on the next page.
This can be written as

- more -,
MORE,
more, [...]

Okay, this is another A.P. bugaboo of mine for public relations people.
But if it was/is important enough for the Associated Press to create specific state appreviations  for use in datelines, why wouldn’t you (as a PR pro) want to use this A.P. style in news releases? 
To me, this is a simple way of showing professional [...]

There are a few Associated Press Style Guide rules that have stuck with me from my college days. Case in point, cities in datelines.
Simply put, the A.P. says there are certain cities (both in the United States and internationally) that are notable and/or unique enough that they should used alone in a dateline.
For example, if [...]

If you’re in public relations, pick a style and stick with it.
A style? Sure — a writing style.
The Associated Press “style” of news writing if probably the most commonly used (and taught) when it comes to both PR and journalism. But there’s also the New York Times “style” and the Chicago Manual of Style form [...]

If you’re a public relations or investor relations professional who works for (or represents) a publicly traded company, remember that Wall Street likes predictability — predictable expenses, predictable profits, predictable locations (annual meetings held in the same place year after year), and so forth.
One simple way to communicate predictability to investors is through the timing of [...]