Then again, sometimes the best answer to a question is “This doesn’t apply to me.”
Ergo, researchers should also seriously consider giving research participants the option to answer, “Does not apply” in surveys and questionnaires.

Sometimes the real answer to a question is “I don’t know.”
Researchers make a big mistake if they do not give respondents the option to answer “Don’t know.”
‘Nuff said.

No! This is not a blog post about some male enhancement product. Today we’re writing about research.
Simply put, when it comes to conducting research, the number of individuals contacted in any form of research study truly does matter.
When considering any target market it is extremely rare that you’ll be able to gather data from every [...]

Okay . . . so I took a couple of months off since writing the last Politis PR Tip. I’m back in the saddle once again; maybe not every day, but adding to this list nonetheless. So . . . here goes.
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Since many public relations campaigns [...]

You’d think that crafting a Yes-No question in a questionnaire would be easy, right? Well, not really.
Think about it: Have you ever been asked a Yes/No question and realized that your true answer should be

I Don’t Know / Undecided, or
Maybe, or
Does Not Apply?

When writing simple Yes or No questions in a research study, we recommend [...]

If conducting a survey is a great way to gain greater understanding and insight into various target audiences and “publics,” it stands to reason that certain data gathered through primary research will also make great fodder for journalists.
Depending your approach to primary research, chances are you can leverage your research efforts into very positive media coverage [...]

Want quick insights into any “public” or target audience? Then conduct a survey.
Such surveys and/or research studies can be as long or as short as you need/want them to be. That’s your call based upon what information you’re trying to gather or insights you’re attempting to gain.
For the record, we recommend both SurveyMonkey and Zoomerang.
Both [...]