Be honest with yourself: Not every thing that happens at your company (or client) is newsworthy — certainly not to every reporter or media outlet – regardless of what your boss or client may think.
Nevertheless, I’d bet that something newsworthy is happening each and every week at your company/client organization.
The challenge is to

Set proper expectations internally,
Target the [...]

Want better pick-up on your press releases? Then consider what artwork you can use to help tell your story.
Such artwork can include

photographs, 
video clips,
pie charts,
diagrams,
drawings/illustrations,
screen captures,
and more.

Your artwork might even be a provided via one-on-one, on-camera interview with a key executive or employee.
Remember the cliché: A picture is worth a thousand words?
Just because it’s a cliché, [...]

Public Relations Tips — Tip No. 10:
If you’re still writing (and distributing) news releases, media alerts, public statements and/or news briefs, I seriously recommend you use a commercial wire service.
The best commercial wire services have relationships with all of the leading media outlets and the top search engines on the Internet. As a result, by [...]

Public Relations Tips — Tip No. 9:
Maybe it’s your boss’ fault or your client’s fault.
But for some reason you’ve got to squeeze two company names and a product name and some adjectives and adverbs all into one little ol’ headline. Okay, that happens sometimes.
If you’re being forced into a longer headline scenario, consider this.
Shorter headlines [...]

Public Relations Tips — Tip No. 8:
Shorter headlines are harder to write than long headlines. I get it.
Nevertheless, short headlines are typically better than long headlines.
This works for news releases, email subject lines, articles, columns, ads, brochures . . . just about anything that needs a headline.
Rule of thumb: Write shorter headlines.

Public Relations Tips — Tip No. 3:
If you work in public relations and do NOT include some form of around-the-clock contact information on every PR document you distribute to journalists, you are a fool.
What am I talking about? Just about anything, such as:

Press releases.
News briefs.
Media alerts.
Fact sheets.
FAQs.
Q&As.
White Papers.
Industry Overviews.
Biographies.
Photos.
Graphic Images.
Business Cards.
News Releases.
Websites.
Etc., etc., etc.

If a [...]