Okay, this is another A.P. bugaboo of mine for public relations people.
But if it was/is important enough for the Associated Press to create specific state appreviations  for use in datelines, why wouldn’t you (as a PR pro) want to use this A.P. style in news releases? 
To me, this is a simple way of showing professional [...]

There are a few Associated Press Style Guide rules that have stuck with me from my college days. Case in point, cities in datelines.
Simply put, the A.P. says there are certain cities (both in the United States and internationally) that are notable and/or unique enough that they should used alone in a dateline.
For example, if [...]

If you’re a public relations or investor relations professional who works for (or represents) a publicly traded company, remember that Wall Street likes predictability — predictable expenses, predictable profits, predictable locations (annual meetings held in the same place year after year), and so forth.
One simple way to communicate predictability to investors is through the timing of [...]

For those instances where it makes sense to produce a physical press kit, I also recommend (where possible) that companies include digital copies of the enclosed public relations materials as well.
Such digital copies can be available on a

Thumb drive (USB stick),
DVD, or
CD-ROM.

Enclosing digital copies of your publicity materials will make it even easier for journalists [...]

With 25+ years under my belt (on the agency side) as a public relations and strategic communications professional, I have definitely seen tons of press kits in my career.
And although I’m not a graphic designer by training, I have some definite ideas about design, especially when it comes to functional design.
In my opinion, design run [...]

As the last few public relations tips have suggested, even in today’s digital media world, there’s still a need for physical press kits.
In other words, chances are you’ll still need printed PR materials. And if that’s the case, then you need to keep all those publicity materials — the releases, Fact Sheets, backgrounders, bios, etc. [...]

If you print publicity materials — news releases, fact sheets, biographies, backgrounders, etc. — make sure every sheet includes 24X7X365 contact info.
Make it easy on your readers. Include

Your name,
Company name,
Phone number(s), and
Email address

on every page.
That way, no one will have to look very hard (or far) to know how to get in touch with you.

Be honest with yourself: Not every thing that happens at your company (or client) is newsworthy — certainly not to every reporter or media outlet – regardless of what your boss or client may think.
Nevertheless, I’d bet that something newsworthy is happening each and every week at your company/client organization.
The challenge is to

Set proper expectations internally,
Target the [...]

Want better pick-up on your press releases? Then consider what artwork you can use to help tell your story.
Such artwork can include

photographs, 
video clips,
pie charts,
diagrams,
drawings/illustrations,
screen captures,
and more.

Your artwork might even be a provided via one-on-one, on-camera interview with a key executive or employee.
Remember the cliché: A picture is worth a thousand words?
Just because it’s a cliché, [...]

If you’re still writing (and distributing) news releases, media alerts, public statements and/or news briefs, I seriously recommend you use a commercial wire service.
The best commercial wire services have relationships with all of the leading media outlets and the top search engines on the Internet. As a result, by using a commercial wire service, you [...]