Public Relations Tips — Tip No. 84:
Is it possible that something happening in San Carlos, California or Silver Springs, Maryland might be of interest to people in Tokyo, Japan or Bern, Switzerland?
If you answered “Yes” to that question, get to work; you’ve got a PR opportunity at hand.
If you answered “Maybe,” then work a little harder [...]
Public Relations Tips — Tip No. 83:
Think globally, but act locally!
This cliché is an appropriate piece of advice to remember when it comes to media relations.
If you can find a way to tie your company, client, product or service to a local market, you dramatically increase the likelihood you can generate additional media coverage in [...]
Public Relations Tips — Tip No. 82:
As mentioned in Politis PR Tip #81 (Identify and Pitch Trend Stories), it is also possible to pitch ideas tied to “breaking news” stories.
Examples might include:
The benefits of a home security service pitched after a celebrity’s home is broken into;
Tips on conflict resolution from an author who has written on [...]
Public Relations Tips — Tip No. 81:
Savvy public relations professionals learn how to leverage everything at their disposal to their employer’s or client’s benefit.
One such way to do this is to keep an eye out for emerging trends that you can hook your employer’s or client’s products/services to. You can call it bandwagon-jumping if you’d like, [...]
Public Relations Tips — Tip No. 80:
According to Professor Rulon L. Bradley, Ph.D. (my 1st public relations counsellor at Brigham Young University), the most important skill I would learn in BYU’s PR program was writing.
“As a professional, 70 percent of your time will be spent writing,” Dr. Bradley used to say.
Back then I thought he was nuts. [...]
PUBLIC RELATIONS TIPS — TIP NO. 79:
If you’re having difficulty reaching a journalist, here’s a suggestion:
Sometimes it’s better to try calling journalists at the very beginning or very end of a day.
Try it sometimes.
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BONUS TIP:
This suggestion often [...]
PUBLIC RELATIONS TIPS — TIP NO. 77:
Pop Quiz:
Which of the two examples below is the most correct (from a public relations perspective)?
Riley spent over $300 on a new outfit.
Riley spent more than $300 on a new outfit.
The correct answer, boys and girls, is No. 2.
The word over is typically used to describe a relationship between [...]
PUBLIC RELATIONS TIPS — TIP NO. 76:
So the question is this: Is it CEO or Chief Executive Officer or chief executive officer?
Here’s our multi-part answer to this PR Rule of Thumb.
The same standard applies to the CEO title as any other title (as outlined in Politis PR Tip #75: Capitalize Titles or Not?). If the [...]
PUBLIC RELATIONS TIPS — TIP NO. 75:
When it comes to spelling professional titles — president, chief financial officer, vice president, etc. — in public relations documents, the rule of thumb is as follows.
When a person’s name is used in a PR document for the first time
If the title comes before the name (such as XYZ [...]
PUBLIC RELATIONS TIPS — TIP NO. 74:
Clearly, if you need to “tell” readers there is more to come on a subsequent page in a public relations document (see “Politis PR Tip #73: Use ‘More’ at Bottom of Multi-page Documents,” you also need to tell readers that they’ve reached the end of the document.
The best way [...]