PUBLIC RELATIONS TIPS — TIP NO. 90:
The question of whether or not a firm should or has to make an announcement to the public, whether that be via a news release, public announcement or press conference, is often more than just an internal debate comparable to the age-old argument about how many angels can dance [...]

Public Relations Tips — Tip No. 80:
According to Professor Rulon L. Bradley, Ph.D. (my 1st public relations counsellor at Brigham Young University), the most important skill I would learn in BYU’s PR program was writing.
“As a professional, 70 percent of your time will be spent writing,” Dr. Bradley used to say.
Back then I thought he was nuts. [...]

PUBLIC RELATIONS TIPS — TIP NO. 78:
If you handle public relations or investor relations for (or with) a publicly traded company, this tip will serve as merely a reminder.
However, if you’re new to the IR world, please note that before sending out a news release for a publicly traded company you need to send an [...]

PUBLIC RELATIONS TIPS — TIP NO. 77:
Pop Quiz:
Which of the two examples below is the most correct (from a public relations perspective)?

Riley spent over $300 on a new outfit.
Riley spent more than $300 on a new outfit.

The correct answer, boys and girls, is No. 2.
The word over is typically used to describe a relationship between [...]

PUBLIC RELATIONS TIPS — TIP NO. 76:
So the question is this: Is it CEO or Chief Executive Officer or chief executive officer?
Here’s our multi-part answer to this PR Rule of Thumb.

The same standard applies to the CEO title as any other title (as outlined in Politis PR Tip #75: Capitalize Titles or Not?). If the [...]

PUBLIC RELATIONS TIPS — TIP NO. 75:
When it comes to spelling professional titles — president, chief financial officer, vice president, etc. — in public relations documents, the rule of thumb is as follows.
When a person’s name is used in a PR document for the first time

If the title comes before the name (such as XYZ [...]

PUBLIC RELATIONS TIPS — TIP NO. 74:
Clearly, if you need to “tell” readers there is more to come on a subsequent page in a public relations document (see “Politis PR Tip #73: Use ‘More’ at Bottom of Multi-page Documents,” you also need to tell readers that they’ve reached the end of the document.
The best way [...]

PUBLIC RELATIONS TIPS — TIP NO. 73:
If you are writing or producing a public relations document more than one page long (such as a news release, backgrounder or White Paper), please use the term “more” at the bottom of each page. This tells the reader there is additional information to follow on the next page.
This [...]

Public Relations Tips — Tip No. 8:
Shorter headlines are harder to write than long headlines. I get it.
Nevertheless, short headlines are typically better than long headlines.
This works for news releases, email subject lines, articles, columns, ads, brochures . . . just about anything that needs a headline.
Rule of thumb: Write shorter headlines.