Savvy public relations professionals learn how to leverage everything at their disposal to their employer’s or client’s benefit.
One such way to do this is to keep an eye out for emerging trends that you can hook your employer’s or client’s products/services to. You can call it bandwagon-jumping if you’d like, but in my book, if [...]

According to Professor Rulon L. Bradley, Ph.D. (my 1st public relations counsellor at Brigham Young University), the most important skill I would learn in BYU’s PR program was writing.
“As a professional, 70 percent of your time will be spent writing,” Dr. Bradley used to say.
Back then I thought he was nuts. Today? I’m not so sure.
I [...]

If you’re having difficulty reaching a journalist, here’s a suggestion:
Sometimes it’s better to try calling journalists at the very beginning or very end of a day.
Try it sometimes.
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BONUS TIP:
This suggestion often works for trying to catch anyone [...]

Pop Quiz:
Which of the two examples below is the most correct (from a public relations perspective)?

Riley spent over $300 on a new outfit.
Riley spent more than $300 on a new outfit.

The correct answer, boys and girls, is No. 2.
The word over is typically used to describe a relationship between one object or person with another, [...]

So the question is this: Is it CEO or Chief Executive Officer or chief executive officer?
Here’s our multi-part answer to this PR Rule of Thumb.

The same standard applies to the CEO title as any other title (as outlined in Politis PR Tip #75: Capitalize Titles or Not?). If the name precedes the title, then the [...]

When it comes to spelling professional titles — president, chief financial officer, vice president, etc. — in public relations documents, the rule of thumb is as follows.
When a person’s name is used in a PR document for the first time

If the title comes before the name (such as XYZ Company President Mary Jones), then the [...]

Clearly, if you need to “tell” readers there is more to come on a subsequent page in a public relations document (see “Politis PR Tip #73: Use ‘More’ at Bottom of Multi-page Documents,” you also need to tell readers that they’ve reached the end of the document.
The best way to do this is putting the [...]

If you are writing or producing a public relations document more than one page long (such as a news release, backgrounder or White Paper), please use the term “more” at the bottom of each page. This tells the reader there is additional information to follow on the next page.
This can be written as

- more -,
MORE,
more, [...]

There are a few Associated Press Style Guide rules that have stuck with me from my college days. Case in point, cities in datelines.
Simply put, the A.P. says there are certain cities (both in the United States and internationally) that are notable and/or unique enough that they should used alone in a dateline.
For example, if [...]

If you’re in public relations, pick a style and stick with it.
A style? Sure — a writing style.
The Associated Press “style” of news writing if probably the most commonly used (and taught) when it comes to both PR and journalism. But there’s also the New York Times “style” and the Chicago Manual of Style form [...]