If you handle public relations or investor relations for (or with) a publicly traded company, this tip will serve as merely a reminder.
However, if you’re new to the IR world, please note that before sending out a news release for a publicly traded company you need to send an advance copy of your release to [...]

Clearly, if you need to “tell” readers there is more to come on a subsequent page in a public relations document (see “Politis PR Tip #73: Use ‘More’ at Bottom of Multi-page Documents,” you also need to tell readers that they’ve reached the end of the document.
The best way to do this is putting the [...]

There are a few Associated Press Style Guide rules that have stuck with me from my college days. Case in point, cities in datelines.
Simply put, the A.P. says there are certain cities (both in the United States and internationally) that are notable and/or unique enough that they should used alone in a dateline.
For example, if [...]

If you’re a public relations or investor relations professional who works for (or represents) a publicly traded company, remember that Wall Street likes predictability — predictable expenses, predictable profits, predictable locations (annual meetings held in the same place year after year), and so forth.
One simple way to communicate predictability to investors is through the timing of [...]

For those instances where it makes sense to produce a physical press kit, I also recommend (where possible) that companies include digital copies of the enclosed public relations materials as well.
Such digital copies can be available on a

Thumb drive (USB stick),
DVD, or
CD-ROM.

Enclosing digital copies of your publicity materials will make it even easier for journalists [...]

With 25+ years under my belt (on the agency side) as a public relations and strategic communications professional, I have definitely seen tons of press kits in my career.
And although I’m not a graphic designer by training, I have some definite ideas about design, especially when it comes to functional design.
In my opinion, design run [...]

As the last few public relations tips have suggested, even in today’s digital media world, there’s still a need for physical press kits.
In other words, chances are you’ll still need printed PR materials. And if that’s the case, then you need to keep all those publicity materials — the releases, Fact Sheets, backgrounders, bios, etc. [...]

If you print publicity materials — news releases, fact sheets, biographies, backgrounders, etc. — make sure every sheet includes 24X7X365 contact info.
Make it easy on your readers. Include

Your name,
Company name,
Phone number(s), and
Email address

on every page.
That way, no one will have to look very hard (or far) to know how to get in touch with you.

In spite of the fact that the entire public relations / marketing communications world is going digital, there are still occasions where printed news releases still matter.
In fact, not only do printed press releases still matter, in some cases they are absolutely crucial.
Occasions (and venues) where printed news releases are still valuable include

Press conferences,
Trade shows,
Industry [...]

Be honest with yourself for a second.
Does every bit of news coming out of your company (or client) deserve a full-blown news release? Probably not.
Does that mean said news isn’t “news worthy?” Not necessarily. You the reader are probably better equipped to answer that question than I am.
But rather than abandon certain news nuggets because [...]