If you’re having difficulty reaching a journalist, here’s a suggestion:
Sometimes it’s better to try calling journalists at the very beginning or very end of a day.
Try it sometimes.
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BONUS TIP:
This suggestion often works for trying to catch anyone [...]

Okay, this is another A.P. bugaboo of mine for public relations people.
But if it was/is important enough for the Associated Press to create specific state appreviations  for use in datelines, why wouldn’t you (as a PR pro) want to use this A.P. style in news releases? 
To me, this is a simple way of showing professional [...]

If you’re a public relations or investor relations professional who works for (or represents) a publicly traded company, remember that Wall Street likes predictability — predictable expenses, predictable profits, predictable locations (annual meetings held in the same place year after year), and so forth.
One simple way to communicate predictability to investors is through the timing of [...]

If you’re at a trade show or other major event where there are a number of journalists meeting with lots of companies, consider using your business card to your advantage. How?
Use the back of your business card as a miniature billboard to help remind journalists what you discussed during your visit.
There are two ways to [...]

Every press kit must include at least one business card, either from someone working at the organization itself or from its public relations/advertising/marketing agency.
Standard press kits are typically die-cut on the right-hand pocket flap so a business card can be inserted directly into the pre-cut slots.
If, however, there is more than one person whose cards [...]

Everyone’s heard the cliche “A picture’s worth a thousand words,” right?
Guess what? That phrase is a cliche because in most instances it’s true.
When it comes to press kits, you have to include photos. This means

Physical photos,
Digital photos saved on a DVD, CD-ROM or thumb/USB drive, or (at a minimum)
Web addresses to online versions of downloadable [...]

For those instances where it makes sense to produce a physical press kit, I also recommend (where possible) that companies include digital copies of the enclosed public relations materials as well.
Such digital copies can be available on a

Thumb drive (USB stick),
DVD, or
CD-ROM.

Enclosing digital copies of your publicity materials will make it even easier for journalists [...]

Although I (David Politis) have been providing professional public relations services for more than 25 years, I also labored for 10+ years as a self-syndicated columnist writing “Utah Tech Watch,” which was carried weekly by the Daily Herald (in Provo, Utah), the Deseret News and The Enterprise (both in Salt Lake City).
I bring up my [...]

As the last few public relations tips have suggested, even in today’s digital media world, there’s still a need for physical press kits.
In other words, chances are you’ll still need printed PR materials. And if that’s the case, then you need to keep all those publicity materials — the releases, Fact Sheets, backgrounders, bios, etc. [...]

If you print publicity materials — news releases, fact sheets, biographies, backgrounders, etc. — make sure every sheet includes 24X7X365 contact info.
Make it easy on your readers. Include

Your name,
Company name,
Phone number(s), and
Email address

on every page.
That way, no one will have to look very hard (or far) to know how to get in touch with you.