Every press kit must include at least one business card, either from someone working at the organization itself or from its public relations/advertising/marketing agency.
Standard press kits are typically die-cut on the right-hand pocket flap so a business card can be inserted directly into the pre-cut slots.
If, however, there is more than one person whose cards [...]

Everyone’s heard the cliche “A picture’s worth a thousand words,” right?
Guess what? That phrase is a cliche because in most instances it’s true.
When it comes to press kits, you have to include photos. This means

Physical photos,
Digital photos saved on a DVD, CD-ROM or thumb/USB drive, or (at a minimum)
Web addresses to online versions of downloadable [...]

Although I (David Politis) have been providing professional public relations services for more than 25 years, I also labored for 10+ years as a self-syndicated columnist writing “Utah Tech Watch,” which was carried weekly by the Daily Herald (in Provo, Utah), the Deseret News and The Enterprise (both in Salt Lake City).
I bring up my [...]

If you print publicity materials — news releases, fact sheets, biographies, backgrounders, etc. — make sure every sheet includes 24X7X365 contact info.
Make it easy on your readers. Include

Your name,
Company name,
Phone number(s), and
Email address

on every page.
That way, no one will have to look very hard (or far) to know how to get in touch with you.

Be honest with yourself for a second.
Does every bit of news coming out of your company (or client) deserve a full-blown news release? Probably not.
Does that mean said news isn’t “news worthy?” Not necessarily. You the reader are probably better equipped to answer that question than I am.
But rather than abandon certain news nuggets because [...]

Whenever a celebrity or famous person gets in trouble, it’s news, right?
So imagine my shock today to see that an Pro Bowl NFL running back had been let go (essentially fired) because of what he posted on Twitter. {See Politis PR Tip #45: Think Before You Tweet.}
Clearly Larry Johnson wasn’t sacked by the Kansas City [...]

According to the latest numbers on Wikipedia, there are more than 4.1 billion cell phones in the world today.
According to the latest figures available from the CTIA, cell phone users in the United States sent more than 740 BILLION text messages in the first half of 2009, meaning that we’re on track to approach 1.5 [...]

Ya know everything I just wrote in Politis PR Tip #47 about being careful about what videos you upload onto the Web? The same rules apply for photos.
The Cautionary Tale: Be careful about the photos you upload onto the ‘Net.
In other words, think before you upload that photo.

Do you know the term “dooced?”
It means to get fired for what you’ve written on a blog (or Website).
The term comes from the now famous blog, Dooce.com, written by Heather Armstrong, who was fired for things she wrote about her then place of employment (back in 2002).
The good news for Armstrong was that she was [...]

NFL Pro Bowl running back Larry Johnson was today released by the Kansas City Chiefs, just 75 yard short of breaking the team career rushing record of Priest Holmes.
The proverbial straw that broke the camel’s back (and the patience of team ownership and management)?
According to the Associated Press, it was Johnson’s Twitter post (”tweet”) on [...]