If you’re at a trade show or other major event where there are a number of journalists meeting with lots of companies, consider using your business card to your advantage. How?
Use the back of your business card as a miniature billboard to help remind journalists what you discussed during your visit.
There are two ways to [...]
Every press kit must include at least one business card, either from someone working at the organization itself or from its public relations/advertising/marketing agency.
Standard press kits are typically die-cut on the right-hand pocket flap so a business card can be inserted directly into the pre-cut slots.
If, however, there is more than one person whose cards [...]
If you print publicity materials — news releases, fact sheets, biographies, backgrounders, etc. — make sure every sheet includes 24X7X365 contact info.
Make it easy on your readers. Include
Your name,
Company name,
Phone number(s), and
Email address
on every page.
That way, no one will have to look very hard (or far) to know how to get in touch with you.
Be honest with yourself for a second.
Does every bit of news coming out of your company (or client) deserve a full-blown news release? Probably not.
Does that mean said news isn’t “news worthy?” Not necessarily. You the reader are probably better equipped to answer that question than I am.
But rather than abandon certain news nuggets because [...]
Whenever a celebrity or famous person gets in trouble, it’s news, right?
So imagine my shock today to see that an Pro Bowl NFL running back had been let go (essentially fired) because of what he posted on Twitter. {See Politis PR Tip #45: Think Before You Tweet.}
Clearly Larry Johnson wasn’t sacked by the Kansas City [...]
Ya know everything I just wrote in Politis PR Tip #47 about being careful about what videos you upload onto the Web? The same rules apply for photos.
The Cautionary Tale: Be careful about the photos you upload onto the ‘Net.
In other words, think before you upload that photo.
Do you know the term “dooced?”
It means to get fired for what you’ve written on a blog (or Website).
The term comes from the now famous blog, Dooce.com, written by Heather Armstrong, who was fired for things she wrote about her then place of employment (back in 2002).
The good news for Armstrong was that she was [...]
NFL Pro Bowl running back Larry Johnson was today released by the Kansas City Chiefs, just 75 yard short of breaking the team career rushing record of Priest Holmes.
The proverbial straw that broke the camel’s back (and the patience of team ownership and management)?
According to the Associated Press, it was Johnson’s Twitter post (”tweet”) on [...]
Be honest with yourself: Not every thing that happens at your company (or client) is newsworthy — certainly not to every reporter or media outlet – regardless of what your boss or client may think.
Nevertheless, I’d bet that something newsworthy is happening each and every week at your company/client organization.
The challenge is to
Set proper expectations internally,
Target the [...]
In spite of thinking to the contrary, bad things happen.
That’s why you must have a Crisis Communications Plan prepared and ready for use at your company.
If you work in public relations, corporate communications, marketing or in executive management and your firm does NOT have a Crisis Communications Plan in place, ready to be implemented at [...]