Mashable (one of the top tech news aggregators and news sites on the Web), reported in August that 8% (eight percent) of companies with 1,000 or more employees had fired someone for misusing social networking sites.
How stupid can some people be? Well . . . check out this crazy post on TheNextWeb.com where the author [...]

In today’s hyper-connected world, what with email, Twitter accounts, Facebook pages, LinkedIn profiles and other social media & social networking sites/services, it’s easy to get all caught up in developing a tech-only approach to working with journalists.
Sometimes, however, the best thing for a PR professional to do is to pick-up the phone and call that reporter.
It’s [...]

You can call it Web 2.0 or the Next Generation Internet; I don’t really care.
But you need to use social media and/or social networking tools, services and platforms in your public relations, marketing communications and investor relations efforts. (And that means both for your company/clients, as well as for you personally.)
We recommend you do the following:

Create [...]