If you handle public relations or investor relations for (or with) a publicly traded company, this tip will serve as merely a reminder.
However, if you’re new to the IR world, please note that before sending out a news release for a publicly traded company you need to send an advance copy of your release to [...]

If you’re a public relations or investor relations professional who works for (or represents) a publicly traded company, remember that Wall Street likes predictability — predictable expenses, predictable profits, predictable locations (annual meetings held in the same place year after year), and so forth.
One simple way to communicate predictability to investors is through the timing of [...]

If you’re at a trade show or other major event where there are a number of journalists meeting with lots of companies, consider using your business card to your advantage. How?
Use the back of your business card as a miniature billboard to help remind journalists what you discussed during your visit.
There are two ways to [...]

If you print publicity materials — news releases, fact sheets, biographies, backgrounders, etc. — make sure every sheet includes 24X7X365 contact info.
Make it easy on your readers. Include

Your name,
Company name,
Phone number(s), and
Email address

on every page.
That way, no one will have to look very hard (or far) to know how to get in touch with you.

Be honest with yourself: Not every thing that happens at your company (or client) is newsworthy — certainly not to every reporter or media outlet – regardless of what your boss or client may think.
Nevertheless, I’d bet that something newsworthy is happening each and every week at your company/client organization.
The challenge is to

Set proper expectations internally,
Target the [...]

If you want to generate positive media relations results, then you need to “become” an expert in your particular field of choice.
[NOTE: When I use the words "you" or "your" in this Tip, the advice also applies to positioning your boss, client or colleague as an expert too.]
If you are selling/marketing products or services with any [...]

You can call it Web 2.0 or the Next Generation Internet; I don’t really care.
But you need to use social media and/or social networking tools, services and platforms in your public relations, marketing communications and investor relations efforts. (And that means both for your company/clients, as well as for you personally.)
We recommend you do the following:

Create [...]

One key trick to being successful at media relations is to make sure you divide editorial contact databases into smaller segments. These can/should be based upon

beats covered (new products, sports, health, etc.),
title (reporter, reviewer, feature writer, etc.),
geography (city, state, region, country),
industry focus (personal computers, legal, athletics, women’s issues, etc.),
media type (newspaper, online only, television, radio, [...]

If you’re still writing (and distributing) news releases, media alerts, public statements and/or news briefs, I seriously recommend you use a commercial wire service.
The best commercial wire services have relationships with all of the leading media outlets and the top search engines on the Internet. As a result, by using a commercial wire service, you [...]