Posts Tagged ‘ email ’

Politis PR Tip #51: Think Before You Mail or Email Anything

Whenever a celebrity or famous person gets in trouble, it’s news, right?
So imagine my shock today to see that an Pro Bowl NFL running back had been let go (essentially fired) because of what he posted on Twitter. {See Politis PR Tip #45: Think Before You Tweet.}
Clearly Larry Johnson wasn’t sacked by the Kansas City [...]



Politis PR Tip #8: Write Short Headlines

Shorter headlines are harder to write than long headlines. I get it.
Nevertheless, short headlines are typically better than long headlines.
This works for news releases, email subject lines, articles, columns, ads, brochures . . . just about anything that needs a headline.
Rule of thumb: Write shorter headlines.