Politis PR Tip #70: Select a Style and Follow It
PUBLIC RELATIONS TIPS — TIP NO. 70:
If you’re in public relations, pick a style and stick with it.
A style? Sure — a writing style.
The Associated Press “style” of news writing if probably the most commonly used (and taught) when it comes to both PR and journalism. But there’s also the New York Times “style” and the Chicago Manual of Style form of writing.
Certain media outlets, particularly those in specific industries, adopt selected rules that become the norm for their writing styles. For example, certain publications will note an individual’s age inside parentheses following the first us of a person’s name, i.e., David Politis (53). {The Wall Street Journal does this.}
The point is this:
As you write PR materials, adopt (or create) your own writing style and follow your guidelines religously.
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