Politis PR Tip #64: Press Kit Idea No. 7 – Include Photos
PUBLIC RELATIONS TIPS — TIP NO. 64:
Everyone’s heard the cliche “A picture’s worth a thousand words,” right?
Guess what? That phrase is a cliche because in most instances it’s true.
When it comes to press kits, you have to include photos. This means
- Physical photos,
- Digital photos saved on a DVD, CD-ROM or thumb/USB drive, or (at a minimum)
- Web addresses to online versions of downloadable photos.
PR people who leave photos out of their press kits are making a major mistake.