Politis PR Tip #61: Press Kit Idea No. 4 – Background Info in the Left Pocket
Hmmmmm . . . lemme guess. If breaking news and information goes in the right-hand pocket in a press kit folder, where should background materials and info go?
Yup! Background information and materials should go in the left-hand pocket of a press kit.
[...] This post was mentioned on Twitter by David Politis and David Politis, DavidPolitis. DavidPolitis said: RT @dpolitis: What goes where in a press kit? Politis PR Tips #60 (http://ow.ly/RjuC) & #61 (http://ow.ly/Rjvd) give you the scoop. [...]