Politis PR Tip #60: Press Kit Idea No. 4 – News in the Right Pocket
As I wrote in Politis PR Tip #58: Press Kit Idea No. 2 – Standard Format is Best, when most journalists pick-up a press kit for the first time, they
“. . . grab it, flip it open, scan it quickly to see if there’s anything newsworthy they’re interested in . . .”
Maybe it’s because English is my native tongue and we who read English read right to left. But in my experience, people scan what’s in the right hand pocket of any press kit folder first. (Well, at least 99.99% of the time.)
Why is this important?
Because it means that you need to put newsworthy information in the right hand pocket, with the most recent news item on top.
That’s what people will see first, and it’s the information which will have the greatest chance of catching a journalist’s attention.
[...] This post was mentioned on Twitter by David Politis and David Politis, DavidPolitis. DavidPolitis said: RT @dpolitis: What goes where in a press kit? Politis PR Tips #60 (http://ow.ly/RjuC) & #61 (http://ow.ly/Rjvd) give you the scoop. [...]