As the last few public relations tips have suggested, even in today’s digital media world, there’s still a need for physical press kits.

In other words, chances are you’ll still need printed PR materials. And if that’s the case, then you need to keep all those publicity materials — the releases, Fact Sheets, backgrounders, bios, etc. — all neat and organized.

That means you need an honest-to-goodness, physical world press kit.

It doesn’t have to be fancy, although it can be. More importantly, is having some type of a press kit.

Based upon the points made in Politis PR Tips Nos. 53 & 54, Printed News Releases Still Matter and Printed Press Materials Still Matter, respectively, it seems obvious to us that press kits have value in a number of settings.

These can include

• “Live” product demonstrations,
• Press tours,
• News/media rooms at tradeshows and conferences,
• On-site tours,
• Ribbon-cutting ceremonies,
• Panel discussions,
• Speeches,
• Industry conferences,
• Trade shows,
• Press conferences,
• and more.