Politis PR Tip #55: Print Front and Back
As explained in Politis PR Tips #53 and #54, “Printed News Releases Still Matter” and “Printed Press Materials Still Matter,” we at Politis Communications still believe there is value (at times) in having printed PR materials.
That being said, if you are going to print public relations materials, please use both sides of the page when printing (when you have a multi-page document).
At a minimum, it’s more environmentally friendly as you’ll use fewer pages. Additionally, it’s harder to lose pages because your readers will have fewer sheets to keep track of.