Politis PR Tip #54: Printed Press Materials Still Matter

Everything I wrote in “Politis PR Tip #53: Printed News Releases Still Matter” applies to every other piece of public relations information/material you can think of:

  • Company Facts Sheets,
  • Product/Service Facts Sheets,
  • Company Backgrounders,
  • Product/Service Backgrounders,
  • White Papers,
  • Industry Overviews,
  • Bios,
  • Spec Sheets,
  • Q&As (Question & Answer documents),
  • FAQs (Frequently Asked Question documents),
  • Company Histories,
  • Timelines,
  • PowerPoint Presentations,
  • Financial Tables,
  • and more.

For all of the occasions/events/venues listed in Tip #53, and for all the same reasons, printed press materials still matter.

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  1. uberVU - social comments December 21st, 2009 8:48 am :

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