In spite of the fact that the entire public relations / marketing communications world is going digital, there are still occasions where printed news releases still matter.

In fact, not only do printed press releases still matter, in some cases they are absolutely crucial.

Occasions (and venues) where printed news releases are still valuable include

• Press conferences,
• Trade shows,
• Industry conferences,
• Speeches,
• Panel discussions,
• Ribbon-cutting ceremonies,
• On-site tours,
• News/media rooms at tradeshows and conferences,
• Press tours,
• “Live” product demonstrations,
• Etc.

In other words, any event or venue where you have an opportunity to meet face-to-face with a journalist (or industry analyst), you should have printed news releases handy.

This will give the journalist the opportunity to

1. Quickly scan your release,
2. Highlight and/or make written notes on the page, and
3. Refer to your release in real-time.