Politis PR Tip #43: Think Visually with News Releases
Want better pick-up on your press releases? Then consider what artwork you can use to help tell your story.
Such artwork can include
- photographs,
- video clips,
- pie charts,
- diagrams,
- drawings/illustrations,
- screen captures,
- and more.
Your artwork might even be a provided via one-on-one, on-camera interview with a key executive or employee.
Remember the cliché: A picture is worth a thousand words?
Just because it’s a cliché, doesn’t mean the statement is false. And in this case, having artwork to go along with your news release will dramatically increase your chance of pick-up.