Finally, with the formal universal launch last week of “Twitter Lists” on Twitter, there is a new tool available for the enterprising PR professional to identify the best journalist for a particular story idea.

Specifically, it is now possible to use a search engine to find lists of journalists on Twitter that others have already assembled.

For example, open another window on your computer right now, go to Google and type in the following search words:

“twitter lists” tech journalists

When I did this moments ago, I got back more than 68,000 results. Click on virtually any of the resulting links and you’ll be on your way to finding technology journalists on Twitter.

Similarly, I just got started on my own Twitter lists the other day; here’s the link to my Twitter List for Technology Journalists. (Yeah, I know it’s a bit sparse, but give me some time — it will grow).

Anyway . . . hope this helps.