Politis PR Tip #39: Use Twitter to Find “Hot Buttons”
If you can identify a journalist who is using Twitter, chances are you can begin to get an idea of the topics that are of particular interest to that journo.
For example, while preparing to launch Schwinn’s new Tailwind electric bicycle at the 2009 Consumer Electronics Show, we used Twitter to find and identify journalists at a number of media outlets who
A) Planned to attend CES, and
B) Were looking for new green tech story ideas.
This effort alone landed us stories with CNET, MSN, and DVICE.com, just to name a few.
In other words, use Twitter (and other social networking platforms) to find and identify journalists who might be interested in your company, products and/or services.