Politis PR Tip #38: No Editorial Assistant? Try the Managing Editor.
If you’re still at a loss at who to pitch at a given media outlet and there is no Editorial Assistant on staff, try contacting the Managing Editor.
Most media outlets have at least one M.E., even broadcast outlets.
Just recognize that Managing Editors tend to be very busy senior journalists, so be brief and to the point when contacting an M.E., even if it’s via an email.