| Asking the right questions and persistence
are two foundations of the success generated by Politis Communications
for its clients.
Situation
When NPS Pharmaceuticals’ President Hunter Jackson said in passing
that he would need to reschedule his next meeting with Politis Communications
because he would be out of town, the calendar could have simply been
changed and left it at that. But it wasn’t.
When Hunter said he was making a 10-minute presentation at a conference
in Atlanta, it could have been left it at that. But it wasn’t.
When Hunter explained that his presentation was on some preliminary
lab results and that he would be speaking at the annual meeting of the
American Chemical Society (ACS), it could have been left it at that.
But it wasn’t.
Instead, Politis Communications convinced Hunter that even preliminary
lab results are often important — and newsworthy.
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Solution
After crafting a news release and placing one phone call to the ACS, Politis
Communications produced the following newsworthy results.
Results
* One ACS-sponsored press conference
* Participation in all ACS media materials,
Landed media coverage
with notable media outlets such as
* The Associated Press, (three separate
stories),
* One United Press International story,
* One Gannett News Service story,
* One Scripps Howard News Service story,
* One Cox News Service story, and
* Pick-up by CNN and the Mutual
Radio Network.
In total, more than 200
print articles and broadcast stories were generated that reached between 20 and
25
million people
with information about
NPS’ preliminary lab results on the potential beneficial effects
of spider venom on stroke victims.
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