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Case Studies |
InfoWorld Magazine |
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InfoWorld Magazine NPS Pharmaceuticals |
Situation Early one Friday morning, the P.R. manager at InfoWorld notified Politis Communications that his editors had two fairly newsworthy items that would appear in the next issue of the magazine. The first item was a Testing Center review that suggested the final beta version of the latest version of Windows was not ready for prime time. In fact, this beta contained a “fatal flaw” that would shut down PCs. The second item was an accompanying news story that covered the possible implications to Microsoft and the industry. As a result, Politis Communications recommended InfoWorld do the following: Objectives |
Solutions By 5:00 p.m. (PDT) that evening, Politis Communications had written a multi-page news release that was approved by top management at InfoWorld. In addition to national distribution of the release via a commercial wire service, the agency also personally contacted several key national and regional news media to pitch ’s importance. Results * Two separate Associated Press stories, In total, more than 250 print articles and news reports were published that reached between 25 million to 30 million people within a one-month period about InfoWorld’s success at uncovering the “fatal flaw” in the Windows beta. And, just as important, InfoWorld scooped all other news outlets on the story. |
Disclosure © 2003 Politis
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