"The Betty Factor"

Betty Mann is the real life mother-in-law of David Politis, president of Politis Communications, and she has been for more than 20 years. Betty is a typical, 70-something-year-old grandmother that is anything but a computer geek. In fact, she didn’t own her first personal computer until several years ago.

Throughout his professional career and since founding Politis Communications in 1990, David has directed the agency’s communications professionals to look to Grandma Betty as an icon for all public relations, investor relations and marketing communications programs undertaken by the firm.

Why? Because the vast majority of companies (high-tech, life science, or otherwise) lose track of the most important part of any communication effort – the customer – and in the process, most customer-focused messages from tech firms get bogged down in gobbledygook and geek-speak.

That’s why at Politis Communications we focus on the KISS methodology. You know: Keep It Simple, Stupid – although, in reality, we use the term Demystifying Technology.

In other words, we demystify the technology underlying your product or service and focus on its real world benefits to real customers. Heck, anyone can make something sound more technical; the real gift comes from describing something in words that anyone can understand.

But whether we’re helping a firm demystify the latest software application or medical device, our underlying goal is making technical things easy for all individuals to understand.

So that’s what we do, and we do it for a simple reason. We figure that if we’ve done our job correctly, not only will Betty understand our client’s message, but so will the editors and analysts covering our client’s industry. In fact, so will anyone interested in that message, including retail investors, underwriters, potential partners, and yes, even customers.

That’s why Grandma Betty is so important to our work at Politis Communications, and that's why we call it "The Betty Factor."