When looking
for an outside consulting firm – and more specifically,
a public relations and/or investor relations agency – one of the most
important considerations is understanding what sets one organization apart
from its competitors.
From our perspective, we believe that there are five
things that, taken jointly, help make Politis Communications unique from
other agencies.
1. We’re not
order takers. If an
organization
is looking for an agency to do everything it’s told without asking questions
or looking for the better course of action (if one exists), we’re the wrong
agency. Another way of putting this is that we’re not full of Yes-men and
Yes-women.
2. We’re not PR snobs. Many agencies only do PR. Others only do advertising.
We recognize that truly delivering the goods for our clients comes down to
getting the right message to the right prospects at
the right time. And in
some cases, that may mean getting some college students to parade around in
gorilla suits while holding placards. If that’s what it takes, so be
it!
3. We speak geek and plain English. Understanding
technical jargon is a skill, and it’s something we do quite well. Being able
to translate geek-speak into definable customer benefits in plain English,
however, takes real talent. And yet it’s something we do for our
clients every day.
4. We have the contacts. With an active
database of more than 450,000 U.S.-based editors and industry analysts
at our fingertips,
we are well prepared to identify the best contacts for each of our clients.
This database includes business and financial media, trade publications,
television, radio and cable stations, newspapers and regional publications,
syndicated columnists and reviewers, online publishers, and market research
firms. And in many instances, we know precisely how each individual wants
to be approached.
5. We understand “Exit
Strategies” and how
to build “Shareholder Value.” Since the formation
of Politis Communications in 1990, agency representatives have been deeply
involved
in organizations such as the MountainWest
Venture Group, T2M (Technology-to-Market),
Utah Information Technology Association, and the Utah
Valley Entrepreneurial Forum while also serving as counsel to public
companies and private companies raising risk capital. As a result, Politis
Communications’ professionals
are profoundly aware of the need to increase shareholder value for firms
prior to raising venture capital, going public or pursuing an M&A
plan. If your firm has an aggressive exit strategy and needs to maximize
its perceived value, you must map your PR and marketing plans accordingly.
We understand and support this philosophy.
Selecting an agency to support
your company’s
communications objectives is never a fun job. However, we are confident
that we have the experience and expertise to help you meet and exceed
your goals.
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