PUBLIC RELATIONS TIPS — TIP NO. 94:
The first time you work for or with a firm that sells products direct to consumers, you will likely be shocked at the number of so-called journalists who come out of the woodwork looking for evaluation units they can review or write about.
For reviewers / journalists who are employed [...]

PUBLIC RELATIONS TIPS — TIP NO. 93:
Whether we like to admit it or not, some people in virtually any profession are willing to do just about anything to be successful.
For example, more than 15 years ago, television reporter Connie Chung tricked the elderly mother of Newt Gingrich to reveal that the future Speaker of the [...]

PUBLIC RELATIONS TIPS — TIP NO. 92:
Sometimes the natural inclination might be to answer a reporter with the phrase, “No comment.”
My response? Don’t! Fight it! Resistance is NOT futile!
For better or worse, whenever someone hears the term “No comment” they automatically think

They’re guilty, or
They’re hiding something, or
Gotcha!

 even if that’s not the case at all.
If you find [...]

PUBLIC RELATIONS TIPS — TIP NO. 91:
In the world of Investor Relations, the term “full disclosure” carries both special meaning and a unique purpose — a meaning and purpose that are more clear with a bit of historical perspective.
Two of the most important reasons for forming the United States Securities Commission (SEC) in 1934 included

Trying [...]

PUBLIC RELATIONS TIPS — TIP NO. 90:
The question of whether or not a firm should or has to make an announcement to the public, whether that be via a news release, public announcement or press conference, is often more than just an internal debate comparable to the age-old argument about how many angels can dance [...]

PUBLIC RELATIONS TIPS — TIP NO. 89:
Quote someone besides the CEO in your next news release, especially if you want to make a smaller company appear to be larger than it really is.
I know it seems silly, but try it. Quote the Chief Financial Officer, or the Vice President of Engineering, or the Chief Operations [...]

Public Relations Tips — Tip No. 88:
If you’re preparing a written speech for yourself, your boss or your client, there are four things you should to do to make sure your speech copy is easy to read and follow.
One:   Write your speech copy in ALL CAPS.
Two:   Triple space between the lines of your speech copy.
Three:   Print [...]

Public Relations Tips — Tip No. 87:
Just as it makes sense to provide journalists with shorter versions of copy they might use verbatim (see Politis PR Tip #86: Provide Different Copy Lengths), it also makes sense to take a similar approach if you’re working with broadcast journalists.
Hence, consider preparing news copy that can be used in [...]

Public Relations Tips — Tip No. 86:
Here’s a PR tip I picked up years ago from my friend Jeff Acerson back when he was running the public relations department for WordPerfect Corp.
Provide journalists with 25-, 50- and 100-word descriptions of your new product, service, executive or announcement.
In today’s hypercompetitive and financially challenged world, one of your [...]

Public Relations Tips — Tip No. 85:
Is your product

The first,
The fastest,
The biggest,
The best, or
The smallest?

If so, you’ve got uniqueness and uniqueness is something journalists L – O – V – E!!!
Take the example of the eneloop bicycle from SANYO.
A multi-billion-dollar electronics and technology company based in Japan, SANYO has actually been making and selling electric bicycles [...]