The objective? Take Schwinn Bicycles and position it at the forefront of a still nascent, but very visible and important, market segment within the United States: “pedal assist” electric bikes. However, very few eBikes were being sold in the U.S. and few were seen as fun or exciting. These were just some of the challenges facing Politis Communications and sister agency, SOAR Communications, when approached by the 108-year-old Schwinn.

In this the information age, simply having a great product does not automatically produce customers. With the competition for consumers’ attention at an all-time high, actually getting your product in front of your audience is critical to success. One of PR’s main functions is to generate awareness, usually through third-party, independent reviews. These reviews bring credibility to a product because they are usually objective.

Every company, from time to time, will face a crisis (some will face many). The magnitude, scope and effects of the crisis depend on a number of factors. Although crisis management should be a proactive activity involving environmental scanning and monitoring, from time to time there arise crises that require additional planning, resourcesA successful crisis communications response will take into account all available and pertinent information in order to formulate a successful plan that will best benefit the parties involvoed. Knowing what questions to ask is an important part of the crisis communications services offered by Politis Communications.

Understanding an industry is a critical ingredient for keeping things in the proper perspective. Similarly, the speed at which work is performed can often mean the difference between modest and outstanding success.

Asking the right questions and persistence are two foundations of the success generated by Politis Communications for its public relations clients.

Founded in 1986 as a publisher of a directory of fax machine phone numbers for businesses operating in Denmark, Copenhagen-based Telepartner A/S had an interesting, though not inspiring, business history.

Not all publicity efforts produce instantaneous results. In fact, many major PR efforts take a long time to bear fruit.