Our Philosophy

Is it legal, ethical and moral? If so, then chances are we’ll do it . . . IF such actions will help a client be successful. That’s the underlying philosophy of Politis Communications.

How do we deploy such a philosophy? Typically, we’re asked to help our clients be more successful as they

  • Introduce new products/services,
  • Enter new markets,
  • Recruit new channel partners,
  • Communicate with customers/publics,
  • Increase shareholder value, and
  • More.

But . . . success may mean helping a client break-down a booth following a trade show. It may also mean ensuring that an evaluation unit is delivered to an product reviewer’s home instead of her office. Or it might mean creating and running a Twitter account for a new product — even if the client didn’t ask us to do so and we didn’t get paid extra for our efforts.

We utilize a variety of communications disciplines to support our clients’ efforts:

  • Public Relations,
  • Investor/Financial Relations,
  • Social Media/Networking Tools/Platforms,
  • Interactive/Web Services/Technologies,
  • Marketing,
  • Primary & Secondary Research,
  • Direct Mail/Response,
  • Graphic/Web Design, and
  • Advertising, just to name a few.

But the most important communication tools we use are our brains (either as individuals or in a group setting) as we:

  1. Ask,
  2. Listen,
  3. Think,
  4. Plan, and
  5. Act.

Naturally, in order to help our clients succeed, we realize we first need to understand their needs, their problems and their goals. That’s why we tend to ask a lot of questions first, before trying to solve a particular problem.

It’s similar to the Japanese philosophy of “Ready, aim, aim, fire!” Or as one wise associate put it, “Measure twice, cut once.”We believe effective and efficient strategic communications programs and materials can only be implemented and created through responsiveness, objectivity, creativity and integrity. How we deliver on such concepts can be manifested in a variety of ways, sometimes through seemingly insignificant actions. Such as

  • Being reachable during non-office hours,
  • Saying “No” or “We disagree” when a different approach may provide a better solution,
  • Telling a client to do nothing, or
  • To spend less money than they had planned (or no money at all).

We also believe that our agency philosophy is shown by taking a unique or unexpected approach when usual avenues are tired and timeworn.

Finally, we also feel it’s important to support the community and society at large. That’s why we encourage our employees to be active participants in local, national and international non-profit and not-for-profit organizations. Among the organizations we are (or have been) affiliated with over the years include the

In addition to providing us a vehicle for giving back, such involvement also allows us to stay current on industry information and the newest strategies and techniques.