The objective? Take Schwinn Bicycles and position it at the forefront of a still nascent, but very visible and important, market segment within the United States: “pedal assist” electric bikes. However, very few eBikes were being sold in the U.S. and few were seen as fun or exciting. These were just some of the challenges facing Politis Communications when approached by the 108-year-old Schwinn with this so-called “green” public relations problem.
Founded in 1990, Politis Communications specializes in providing strategic public relations (PR), investor relations, and marketing communications services to organizations in the “green,” high-tech and life science industries.
Politis Communications helped launch our new company, achieving positive press and industry acclaim for an all new product. David (Politis) is efficient, creative, and produces results regardless of company size or environment. I recommend David and his communications firm and (I’m) confident he will impress.
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The acronym KISS (Keep It Simple, Stupid) is the concept behind our blog, TheBettyFactor.com. Specifically, simplify every marketing message so 80-year-old grandmothers (like Betty) will understand what you’re trying to communicate. We invite you to check it out.
When looking for an outside consulting firm – more specifically, when looking for a public relations (PR), investor relations and/or marketing communications agency – one of the most important considerations is understanding what sets one organization apart from its competitors.
Very few successes occur because of a solo effort, and that is certainly the case at Politis Communications. Click through any of the links in this section to read bios of some of our key employees.