The objective? Take Schwinn Bicycles and position it at the forefront of a still nascent, but very visible and important, market segment within the United States: “pedal assist” electric bikes. However, very few eBikes were being sold in the U.S. and few were seen as fun or exciting. These were just some of the challenges facing Politis Communications and sister agency, SOAR Communications, when approached by the 108-year-old Schwinn.
Founded in 1990, Politis Communications specializes in providing public relations, investor relations, and marketing communications services to organizations in the high-tech and life sciences industries
I had the opportunity to learn from and interface with (David Politis) on a daily basis, as we rolled out strategic and tactical campaigns for the agency’s public and private accounts. David is a very talented communicator, business strategist, and PR practitioner. Professionally, he takes a very pragmatic yet creative approach when rolling out marketing campaigns. David’s talents and abilities are well respected by not only me, but by numerous repeat clients that retain his services.
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The acronym KISS (Keep It Simple, Stupid) is the concept behind our blog, TheBettyFactor.com. Specifically, simplify every marketing message so 80-year-old grandmothers (like Betty) will understand what you’re trying to communicate. We invite you to check it out.
When looking for an outside consulting firm – more specifically, when looking for a public relations and/or investor relations agency – one of the most important considerations is understanding what sets one organization apart from its competitors.
Very few successes occur because of a solo effort, and that is certainly the case at Politis Communications. Click through any of the links in this section to read bios of some of our key employees.